LITTLE VIDEOS
BIG IMPACT?
SOCIAL MEDIA AND ONLINE CAMPAIGNS
Step 1: identify who you want to reach.
Step 2: decide what impact you want to have.
Step 3: find out how to reach your audience.
Step 4: craft your message.
Sometimes ten seconds can communicate a key message.
Other times it simplifies an issue to meaningless banality…
60 SECOND
FACEBOOK VIDEO CAMPAIGN
ERA Films worked with ITUC, a national Trade Union and local worker organisers to make this campaign video, shot on location in Jakarta, Indonesia. Ben developed the original concept and then collaborated with the family to come up with sequences and creative ways to capture the moments.
German language version with soundtrack B
Spanish language version with soundtrack C
50 SECOND
TWITTER VIDEO CAMPAIGN
This Twitter-oriented social media video was developed out of a more in-depth video (7 minutes) based on multiple interviews and observational video.
The video was produced in four languages and launched in a multi-country campaign.
